blog.ninety-six // Will you be celebrating the first âTouch Grass Day,â this Saturday at three oâclock eastern?
John Chungus certainly will. The seventy-something retired teacher began posting across shortform video platforms in July, encouraging younger viewers to spend less time on their phonesâand go enjoy the outdoors.
His message, to put it bluntly, resonated. In less than three months, Mr. Chungus has gained hundreds of thousands of followers. Heâs collaborated with everyone from the rapper bbno$ to Kareem Rahma of Subway Takes. Last week, Chungus even appeared on a billboard in Times Square.
And now, all roads lead to Saturdayâaka âTouch Grass Day.â Chungus will be spending the day at Sheep Meadow in Central Park, but heâs asking viewers from around the world to join him in spirit, no matter where they live. âWeâre thinking we could get half a million people sending photos and videos in, which would be great,â he told me.
Given our season-long âTouch Grassâ theme here at Creator Mag, we figured it was only right to hop on the phone with Mr. Chungus. Scroll on for an exclusive interview with the man behind the movementâplus a recap of last nightâs Show Your Work! gathering at the studio.
â NGL
P.S. Last blog, we recapped our trip to Austinâand teased our next Creator Mag cover story. You can read it here.
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Video: âEveryone go outside on September 27th at 3pm EST!â (2025)
Creator: John Chungus
Runtime: 35s
Review by: Nate Graber-Lipperman (and John Chungus)
This conversation has been edited and condensed for clarity.
Nate Graber-Lipperman: Hey Mr. Chungus!
John Chungus: Hello!
NGL: Iâd be remiss if I didnât askâwho is John Chungus? What does he do during normal days, when heâs not walking around parks for fun?
JC: Well, Iâm in my seventies. I taught music for many, many years, and Iâve always been involved in musical performance.
I grew up in New Jersey. I traveled all over the country performing in dinner theaters and toursâopera companies, too. I did a Broadway show a number of years ago. Itâs been a great musical ride.

NGL: Iâm curiousâwhatâs your mission here? Whyâd you start posting about âTouch Grass Dayâ back in July?
JC: Well, you know, young people spend anywhere between eight-to-ten hours a day on their phones, and I think theyâre missing a lot. So getting outside and being with nature and being with other people and interacting, rather than just staring at a screenâŚthatâs basically our mission.
NGL: You mentioned in a video that youâre not someone who uses social media much yourself (if at all).
JC: Years ago, when I was a kid, youâd have to go to the library and pore through books to try to get an answer to a question. And in two seconds, I can Google something and come up with lyrics to a song.
Itâs right in the palm of my hand, which is great. But obviously, you can also become sort of hypnotized by the whole thing, and just wind up doomscrolling TikTok or whatever. And then you realize, oh my gosh, Iâve been sitting here for thirty minutes. Iâve got things to do.
NGL: At the same time, youâve become something of an online phenomenon yourself. Just two-and-a-half months in, youâve gained nearly half a million followers. Has your perspective on social media changed at all?
JC: What Iâve learned is that the Gen Z population is pretty much on their phones all the timeâmeaning thereâs a huge audience online.
When you think about the number of followers for this, itâs mind-boggling. When it went to one hundred thousand, I thought that was something else. Then two hundred, two-fifty, three hundredâŚitâs like, oh my gosh, this is absolutely insane.
I hope a lot of people come out to actually touch grass on Saturday. Weâre thinking, you know, we could get half a million people sending photos and videos in, which would be great. I think it brings awareness to people putting down their phone and actually doing it.
Obviously, theyâre going to be filming it when theyâre doing it. But maybe theyâll post it later, and enjoy the rest of the day without having to be glued to their phone.

NGL: Thereâs a certain inherent irony in needing to use social media in order to broadcast this message to use social media less, right?
JC: Yeah.
NGL: But people have already been tagging you in photos and videos of them spending time outdoors.
JC: Thereâs lots of people at the ocean touching sand. You see pictures of people with the water lapping over their feet, and that sort of thing. Theyâre asking me, Does this count? Itâs great because theyâre outside and theyâre getting the message.
NGL: Theyâve also been making fan art of you.
JC: That first oneâŚI want to say it was by Oli Art. Itâs just so joyous. If I was going to pick one, I think Iâd pick that one to be the album cover, you know?

NGL: I know we went a bunch of different directions here, but any last comments?
JC: Itâs been a real trip. I suppose thatâs a very dated phraseâwe used to say it when I was younger.
Weâve been talking about how we might spin off this sort of thing. Thereâs talk of an interview show with celebrities. So weâll see where it goes. But Saturday is kind of the culmination, and if it gets some traction after that, great.
NGL: You said âweâ and âour missionâ a lot throughout this conversation. Thereâs a popular YouTube creator whoâs known for bringing people together via goofy, in-person events. He often hangs up print posters and makes meme-y videosâkinda similar to yours.
Would he happen to be involved here in some capacity?
JC: No comment.
Nateâs Score: đą / 5
No new reviews here today. Instead, I wanted to take a moment to share three pieces that Show Your Work! attendees showcased last night in the studio.
Itâs not easy to make something; itâs even harder to open your work up to criticism. But thereâs a certain energy that comes from receiving that feedback in personâespecially from other creatives you donât know.
From my experience, that feeling of connection and collaboration can often be the difference between picking the pen back up, or putting it down for a long time. And the art that emerges becomes that much stronger.
The below videos are not, in fact, âofflineâ art. Nevertheless, it felt fitting to include them this week. Views come and go, yet nothing beats ten people in a room, cheering you on, together.
Video: âspotify algorithm echo chambersâ (2025)
Creator: Becky Larrain
Runtime: 4m 45s
Originally written for her âMusic Industries and Cultureâ class, Beckyâs fast-paced, lo-fi video essay tackles how platforms influence our music consumptionâas well as our perception of our taste.
Video: âHOUSE SITTINGâ (2024)
Creator: Gabriel Ramirez
Runtime: 1m 56s
Alongside a couple friends and coworkers, Gabriel shot this âanalog horrorâ video series in just two days. In the words of Maya Angelou, people may forget what you say, but theyâll never forget how you made them feel. By the time the credits of Gabrielâs series rolled last night, the entire room had goosebumps.
Video: âLoose Ends Official Sneak Peekâ (2025)
Creator: Noah Guardado
Runtime: 52s
With the logline âIf A24 produced a Tarantino film,â Loose Ends is a dark comedy directed by (and starring) Noah Guardado. He showed us the first two minutes of the movie last nightâŚand you can watch the full thing at his indie film festival in December. Tickets are out now!1
Thanks for reading! Shoot us a reply, comment, or DM if anything resonated with you in particularâwe respond to them all.
Yours truly may be showing something here, too (:
"Thereâs a certain inherent irony in needing to use social media in order to broadcast this message to use social media less, right?"
I'm thinking through similar tensions with regard to a print publishing project I'm working on. To what degree is it reasonable to use the internet/screens to promote and distribute physical media that's intended to be a counter-reaction to digital overload? At what point does that become hypocritical? I can't say I have solid answers yet.
Also, the new footnote formatting is looking good on the blog. (Although, in this particular case, I wouldn't have had to scroll to read it.)